Screenshot style breakdown
Sampled from 6 of Spring for Twitter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0474E4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Introducing Spring 5, a new generation of Twitter client for iPhone, iPad and Mac. Features fast performance, truly native design and a highly customizable user interface. Tab Bar • Pin your frequently visit pages to the tab bar (for example, a Twitter List, search result list or user profile) • Drag tabs into the order you prefer • Rename your tabs • Change your tab icons (more than a thousand of icons for you to choose) • Show/hide tab names and button shapes Tweet Actions • More than 20 actions, including Reply, Retweet, Like, Add Bookmark, and Translate • Drag actions into the order you prefer • Configure actions as swipe options: swipe a tweet horizontally to perform an action • Option to hide some or all action buttons from tweet cards, while keeping them accessible via context menu, swipe options, keyboard shortcuts, and VoiceOver rotor • Turn on Like Confirmation to avoid acci…
App details
What you can learn from Spring for Twitter
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Spring for Twitter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Spring for Twitter runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0474E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.