Sampled from 3 of Farmácia Indiana's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#043484 accent
#111111 text
O aplicativo Farmácia Indiana é um canal de compras dos produtos da loja no conforto do seu lar. Veja promoções, faça buscas, ou verifique um preço de um produto lendo diretamente o código de barras. Tudo feito para facilitar seu dia-a-dia com a confiança da marca Indiana que está a 85 anos no mercado e você já confia. Há mais de 85 anos no mercado, a rede de Farmácias Indiana é hoje uma das maiores empresas do ramo farmacêutico do país. Nascida no nordeste Mineiro na cidade Teófilo Otoni, hoje é composta por mais de 100 lojas. A rede prima por um trabalho ético, valorizando e respeitando os seus mais de 4 mil colaboradores e buscando ser reconhecida por seus clientes como a melhor empresa do ramo em que atua.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Farmácia Indiana's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Farmácia Indiana runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #043484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.