Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of AXA Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#24446C bg
#425E80
#649C8C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Available to corporate employees with AXA Health services. To enter, make sure you have your access code handy, provided to you by your employer. Support for your wellbeing, every day When you're looking to form habits for a healthier mind, body and life, we have the tools and resources to help. Tools to help manage your health and wellbeing From forming or sticking to healthy habits, to maintaining good physical and mental health, our extensive library of expert-curated content can help you stay in control of your health. Browse articles and videos or take a look at our learning modules and workouts, for mind and body. Health Score assessment Our digital Health Score assessment evaluates three key areas: mind, body, life. Find out how making small changes to your everyday health can impact your future health. We can also direct you to onward in-app health coaching an…
App details
What you can learn from AXA Health
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are AXA Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AXA Health runs a dark set with one background colour (#24446C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #649C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.