Sampled from 4 of Pyrls's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#AC44FC accent
#111111 text
Pyrls is a drug reference for the most practical information focused on design and simplicity. Pyrls includes the fast information that you need for top drugs: • Naming, indications, and pharmacology • Counseling points and clinical pearls related to place in therapy, safety and monitoring for each medication • Reference tables, figures, charts, and more In-App Purchase Information and Terms of Service Information Payment will be charged to your iTunes Account at confirmation of purchase. Accounts will be charged for renewal within 24-hours prior to the end of the current period. Subscriptions will automatically renew unless canceled within 24-hours before the end of the current period. Manage your subscriptions in your iPhone Account Settings after purchase. Introductory pricing or discounts, if available, will only apply for the initial introductory period of the subscription. Fo…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Pyrls's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pyrls runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC44FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.