Sampled from 6 of BoBo: Baby Tracker & Sleep's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#A45C3C accent
#111111 text
Less guesswork. More calm. New baby, a thousand questions. When did she last eat? Is he due for a nap? BoBo quietly helps you answer them, so you can stop running the numbers in your head and just be with your baby. BoBo is the calm, beautifully made baby tracker. The whole day sits on one simple page, never another clinical dashboard. You log feeds, pumping, diapers and more, and BoBo learns your baby's own rhythm and shows what's likely coming next. It always tells you why, and how sure it is. THE WHOLE DAY, IN ONE PLACE - Feeding: breast, bottle, formula, water and solids, with simple timers - Pumping, tracked on its own so it never skews your baby's intake - AI feed predictions that learn the gaps and flag the likely next feed - Milestone, Sleep Consultant & "What to Expect" guidance for where your baby is right now - A clean journal with per-day summaries, plus a warm weekly let…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are BoBo: Baby Tracker & Sleep's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BoBo: Baby Tracker & Sleep runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A45C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.