Sampled from 6 of vicoach: Dein virtueller Coach's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#3C74FC accent
#111111 text
vicoach ist der beste Coach den du je hattest, denn er stellt den für DEINEN KÖRPER bestmöglichen Trainigsplan zusammen. vicoach ist ein virtueller Coach für die ganzheitliche Steuerung deiner FITNESS, deiner ERNÄHRUNG und deiner REGENERATION. Du hast nur einen Körper. Lass uns dir helfen, ihn besser zu machen. WARUM VICOACH? Standardisierte Trainingsprogramme stossen schnell an ihre Grenzen, denn jeder Körper ist anders. vicoach ist in der Lage den für deinen Körper bestmöglichen Trainingsplan zusammenzustellen. Wie? Indem wir deine Körperdaten an einem unserer Messgeräte scannen oder die Messung innerhalb der App vornehmen. Auf Basis der Ergebnisse kann vicoach dann den perfekten Trainingsplan für dich zusammenstellen. Und nicht nur das - dein vicoach sagt dir auch WARUM er dir welche Empfehlungen gibt und hilft dir somit, deinen Körper besser zu verstehen und mehr auf deine Gesun…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are vicoach: Dein virtueller Coach's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: vicoach: Dein virtueller Coach runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C74FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.