Screenshot style breakdown
Sampled from 6 of VSP Vision Care's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#3C64FC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Take your vision benefits with you wherever you go. The VSP Vision Care® app makes it easy to manage your eye care, access your benefits, and get the most from your coverage, all from your phone. With the VSP Vision Care app, you can: • See what your vision plan covers, right from the app. • Pull up your Member ID card and save it to your Apple wallet. • Find in-network eye doctors and vision care providers near you. • Submit out-of-network claims in minutes. • Check benefit eligibility for yourself and covered dependents. • Browse in-network shopping options for glasses, contacts, and sunglasses. • Explore Member Extras for discounts and savings on eyewear and more. • See your Vision Benefits Statement and claims when you need them. • Look around before signing in. Find a doctor, learn about vision insurance plans, and get eye care and eyewear tips. • Sign in wit…
App details
What you can learn from VSP Vision Care
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are VSP Vision Care's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VSP Vision Care runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C64FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.