Screenshot style breakdown
Sampled from 6 of ESIC Health Connect's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#9C1C24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
All registered Beneficiaries as well as the staff/pensioners of ESIC may use their Insured Person (IP) Number or Employee/Pensioner Number, as the case may be, along with their registered mobile number to login into the Mobile App. You can book and manage your appointment easily for OPD registration in your stipulated ESIC dispensary, and the ESI Hospital to where you have been referred by the doctor of your dispensary for yourself and your dependent family members covered under the ESI Scheme/ Employees Contributory Health Scheme. You can choose Hindi or English as a choice of language in the Mobile App. Once the appointment is booked, you shall receive a Booking Reference Number in your Mobile App. You shall be required to visit your specified Health Centre 15 minutes prior to your appointment and produce this reference number for availing priority service at the Registration counter …
App details
What you can learn from ESIC Health Connect
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are ESIC Health Connect's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ESIC Health Connect runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C1C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.