Sampled from 5 of Travel Town - Merge Adventure's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0494E4 bg
#27A2E7
#DC9C5C accent
#FFFFFF text
Explore Travel Town, where you can combine everything into better and more useful items while you travel the world! Reveal secrets as you discover yourself and help the friendly people of Travel Town! TRAVEL TOWN FEATURES: == Match Objects == • Discover over 500 fantastic objects through hundreds of levels! • Freely drag objects around the beautiful world and match 2 of a kind evolve them into more superior items! • Fulfil the missions of the townsfolk to unlock more amazing items! == Meet New Villagers == • Discover 55 villagers who live in Travel Town, and help them restore their seaside town! • Match objects to upgrade them and unlock more and more items to support you on your journey! == Town Building == • A storm has ravaged Travel Town - Collect coins and bring the town back to its former beauty! • Discover and upgrade dozens of houses and improve the town beyond your wildes…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Travel Town - Merge Adventure's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Travel Town - Merge Adventure runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0494E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DC9C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.