Sampled from 3 of PubMed PMC Bookshelf Search's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#245494 bg
#426BA2
#7494BC accent
#FFFFFF text
It's a simple & useful free PubMed search app. PubMed: PubMed comprises more than 30 million citations for biomedical literature from MEDLINE, life science journals, and online books. Citations may include links to full-text content from PubMed Central and publisher web sites. https://pubmed.ncbi.nlm.nih.gov/ Note: - This app uses NCBI APIs. - This app is run by an individual and has nothing to do with NCBI. --- PubMed Overview: PubMed is a free resource supporting the search and retrieval of biomedical and life sciences literature with the aim of improving health–both globally and personally. The PubMed database contains more than 30 million citations and abstracts of biomedical literature. It does not include full-text journal articles; however, links to the full text are often present when available from other sources, such as the publisher's website or PubMed Central (PMC). Ava…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are PubMed PMC Bookshelf Search's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PubMed PMC Bookshelf Search runs a dark set with one background colour (#245494) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7494BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.