Screenshot style breakdown
Sampled from 6 of Newcastle Herald's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#0454A4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The Newcastle Herald app brings together the best of your daily newspaper and its website to take your local news experience to another level. As the Hunter’s trusted voice, we keep you up to date seven days a week with news that’s important to our community. Whether it's the breaking news you need to know from around the region or across the nation, the latest Knights, Jets or other sporting results, in-depth analysis explaining the decisions and events affecting our lives, or incisive commentary, you will be the first to know using the Newcastle Herald app. The app is free to download, but you need to be a Newcastle Herald digital subscriber to read articles. Features include: - Access to breaking news updates 24 hours-a-day - Browse the latest articles in the topics that interest you most - Save articles to read later - Alerts for breaking news and big stories - Read a digital …
App details
What you can learn from Newcastle Herald
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Newcastle Herald's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Newcastle Herald runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0454A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.