Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of My BMW's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C0C bg
#3B3B2E
#2C6484 accent
#FFFFFF text
Screenshots
Icon palette
About this app
My BMW App为您提供数字化一站式全用车服务方案。 在 My BMW App中，您可以享受到以下内容： · 发现：与车友分享您的驾程体验，了解新的BMW 官方资讯。 · 车辆：帮助BMW新车主一键激活互联驾驶服务。远程访问并管理您的爱车，轻松调节车内温度，便捷查看剩余油量、充电状态和续航里程等重要信息，驾程状态尽在掌握。 · 地图：为您提供附近的停车场、加油站或充电站位置，并将目的地一键发送至您的爱车。 · 悦购：提供全方位用车服务，在线完成服务预约。轻松访问电商平台，新车商城、售后商城、互联驾驶商城。 · 我的：管理和查看您的个人信息主页，积累My BMW Joy币，享受精美礼品及服务礼券兑换。 即刻下载My BMW App，开启全新旅程！ *请悉知 My BMW App适用于2014年及以后生产的车型，请通过您的具体车型配置和您的互联驾驶合同查看适配功能。 部分功能尚未开启，需在之后更高版本的My BMW App中使用，部分功能可能受到不同国家/地区的限制。
App details
What you can learn from My BMW
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are My BMW's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My BMW runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C1C0C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2C6484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.