Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of AustralianETA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#041434 bg
#273450
#2CA4BC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Apply for an Electronic Travel Authority (ETA) to travel to Australia. An Australian Government mobile app that you can use to lodge an Australian ETA application. The ETA allows eligible passport holders to travel to Australia for short-term stays for tourism or business visitor purposes. It is recommended that you apply well ahead of when you want to travel. It is suggested that you do not make travel arrangements until your ETA has been granted. See the ETA website to find out more and check your eligibility to apply: https://immi.homeaffairs.gov.au/visas/getting-a-visa/visa-listing/electronic-travel-authority-601 Please note, Australian citizens are ineligible to apply for an ETA. For more information, see: https://immi.homeaffairs.gov.au/entering-and-leaving-australia/entering-australia/crossing-the-border/travel-documents-for-australian-citizens-and-permanent-residents Sup…
App details
What you can learn from AustralianETA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are AustralianETA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AustralianETA runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #041434) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2CA4BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.