Screenshot style breakdown
Sampled from 6 of iHealth MyVitals's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C94D4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The MyVitals App allows users to easily manage and view their health data. By creating an iHealth account and connecting our devices, you'll be able to store data securely in the cloud. [Device Support] This app will support iHealth blood pressure monitors, pulse oximeters, touchless forehead thermometers, and weighing scales. [Graphs and charts] Using easy-to-read graphs and charts, you'll be able to view changes and trends over time. You can view all types of graphic trends on the same screen and use the share function to keep your care team up to date with your condition status. [Measurement Results] After taking a measurement, you'll be able to see the results in real-time. By connecting the device to your iHealth account, you'll be able to sync the data and access it at any time. [Contact Us] If you have any questions about how to use our products, or if you would like to provi…
App details
What you can learn from iHealth MyVitals
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are iHealth MyVitals's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iHealth MyVitals runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C94D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.