Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of AIA Vitality Philippines's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#D41444 accent
#111111 text
Screenshots
Icon palette
About this app
Welcome to AIA Vitality, a science-backed wellness program that rewards you for making healthy choices. Living healthy should be fun, easy, and rewarding! That’s why we’ve put everything you’ll need to improve your health and wellbeing all in one place--the AIA Vitality app. Think of it as your personal health and wellness buddy that’s there for you every day to encourage you to take one small step, then one more, and before you know it, you’re right on track to living that healthy lifestyle you’ve always wanted. New things to enjoy: - Biometrics login using fingerprint and facial recognition - Comprehensive and user-friendly app dashboard - Enhanced online assessments - New sleep, fitness and nutrition assessments - In-app partner booking process and uploading of results - Smarter in-app notifications - Enhanced Integration with your favorite wearables such as Apple Healthkit…
App details
What you can learn from AIA Vitality Philippines
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are AIA Vitality Philippines's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AIA Vitality Philippines runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D41444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.