Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Shell Asia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCCC0C bg
#DDB30A
#FCF49C accent
#111111 text
Screenshots
Icon palette
About this app
Join our 15 million customers who trust us to deliver BETTER journeys and BIGGER rewards! • Enjoy a completely digital loyalty programme with touch-less points earning. • Redeem points against a catalogue of products and collect them from the nearest Shell store at your convenience. • Plan your pitstops with Station Locator and re-energize yourself and your vehicle. • Receive personalized offers across fuel and non-fuel range of products. • Enjoy rewards from partners and/or at partner locations.* • Pay for fuels safely and securely, using integrated digital payment.** • Switch between personal shopping and business transaction, on the same app.*** * Partnerships vary by country, refer to your country-specific app for details. ** Available in Malaysia & Singapore. *** Available in Malaysia & Singapore; contact your Shell Fleet Manager to know more. Shell Asia app is available for use…
App details
What you can learn from Shell Asia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Shell Asia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Shell Asia runs a light set with one background colour (#FCCC0C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCF49C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.