Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Iceland Bonus Card's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CC0C2C bg
#D32E49
#24A47C accent
#FFFFFF text
Screenshots
Icon palette
About this app
With the Iceland groceries and Bonus Card app, it's never been easier to do your food shopping and make savings. Get discounts and cashback, track your orders and even receive exclusive loyalty card deals. Sound good? Here are just a few more reasons why you should sign up for our not-to-be-missed supermarket app. Top-up, save and get bonuses As soon as you sign-up, you’re ready to top-up and start getting your rewards. Get £1 for every £20 you save – that's a massive 5% cashback! Plus, be in the chance to win exclusive monthly giveaways and prizes. Simply register and activate online – you don’t even need to go into a store. Never lose your card again How many times have you been asked for loyalty cards, only to realise they’re buried in your purse – or you don’t have them on you? You could be missing out on savings and rewards by not using your card. But now, with your Icela…
App details
What you can learn from Iceland Bonus Card
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Iceland Bonus Card's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Iceland Bonus Card runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #CC0C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #24A47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.