Screenshot style breakdown
Sampled from 5 of MedicijnWijs's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4F4 bg
#CFD6D6
#3C8494 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
MedicijnWijs biedt begrijpelijke en betrouwbare informatie om u te begeleiden bij het gebruik van medicijnen. De vertrouwde video-uitleg van Kijksluiter is nu geïntegreerd in de MedicijnWijs-app. Daarmee vervangt MedicijnWijs de Kijksluiter-mobiele app en vindt u alle informatie voortaan op één plek. De app MedicijnWijs kunt u gebruiken nadat u vanuit de apotheek een uitnodiging per e-mail heeft ontvangen. Na installatie van de app scant u de QR-code in de uitnodiging om uw account en de begeleiding te activeren. Via de MedicijnWijs app ontvangt u korte berichten met informatie en video's over uw medicijn. U kunt ook op ieder moment informatie opzoeken in de bibliotheek van uw medicijn. MedicijnWijs helpt u om uw medicijnen goed en veilig te gebruiken.
App details
What you can learn from MedicijnWijs
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are MedicijnWijs's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MedicijnWijs runs a light set with one background colour (#ECF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C8494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.