Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of PENNY Italia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#CC1414 accent
#111111 text
Screenshots
Icon palette
About this app
Grazie alla PENNY APP la tua spesa diventa ancora più semplice e su misura per te! Scopri un nuovo modo di fare la spesa grazie alla PENNY APP: un’applicazione facile e veloce per avere sempre a portata di mano la tua PENNYCard, ottenere promozioni speciali pensate su misura per te ed essere sempre aggiornato sul mondo PENNY. Entra nell’area riservata ai clienti PENNYCard e scopri tutti i vantaggi della PENNY APP: • PENNYCard digitale Porta sempre con te la tua PENNYCard per non perdere offerte e promozioni pensate per te • Sconti personalizzati Grazie alla registrazione del tuo profilo PENNYCard avrai accesso a sconti realizzati e pensati proprio su misura per te • Offerte settimanali Sfoglia i nostri volantini settimanali, scopri tutte le nostre offerte e i prodotti in promozione • Mappa dei punti vendita Cerca il tuo negozio preferito, consulta gli orari di apertura e chius…
App details
What you can learn from PENNY Italia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are PENNY Italia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PENNY Italia runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC1414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.