Sampled from 6 of Midway: Conta, Cartão, Pix e +'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECDC bg
#D6CFC1
#5C3424 accent
#111111 text
A SOLUÇÃO FINANCEIRA QUE VOCÊ PRECISA! A Midway é a financeira das grandes marcas do Grupo Riachuelo. Nossa plataforma oferece tudo o que você precisa para gerenciar seu dinheiro com praticidade, segurança e sem complicações. Com mais de 30 milhões de clientes, a Midway traz produtos e benefícios que se adaptam ao estilo de vida de cada consumidor. Experimente um novo jeito de cuidar das suas finanças com facilidade, na palma da sua mão! CONHEÇA NOSSOS PRODUTOS: CONTA DIGITAL 100% GRATUITA Sem taxas, sem custos! Com a conta digital Midway, você pode fazer transferências, pagar boletos e muito mais, com total segurança e agilidade. · RENDIMENTO AUTOMÁTICO Deixe seu dinheiro trabalhar para você! O rendimento é automático, com 103% do CDI após 30 dias. É muito mais do que a poupança e sem IOF. · TRANSFERÊNCIAS E PAGAMENTOS VIA PIX Envie e receba dinheiro instantaneamente, sem taxa…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Midway: Conta, Cartão, Pix e +'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Midway: Conta, Cartão, Pix e + runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4ECDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C3424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.