Sampled from 6 of VidiVet's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECE4 bg
#D6CFC8
#FC6C44 accent
#111111 text
Reading the caption text from the screenshots in your browser…
We get it. In the way that only animal lovers can. When it comes to your pet, no worry is too small and no question is too silly. That’s why VidiVet puts real vets at your fingertips, ready to help, day or night. Simply ask your question in the VidiVet app, and one of our friendly UK vets will send you a personalised video reply in minutes. Whether it’s a strange cough, a nasty scrape, or a “he just ate what?!” moment, we’ll help you understand what’s going on and what to do next. Because sometimes, you just need a bit of reassurance - fast! With a few taps of our app, you can: Ask any question, at any time (yes, really - even at 3 am on a Sunday) Get expert advice from experienced vets you can trust in minutes Understand if you need to visit your vet practice, and what to expect if you do Save time, money, and stress for you and your pet Rewatch your vet’s advice whenever you …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are VidiVet's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VidiVet runs a light set with one background colour (#F4ECE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC6C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.