Sampled from 6 of iFood Benefícios's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC2434 accent
#111111 text
Reading the caption text from the screenshots in your browser…
iFood Benefícios • Todos os seus benefícios num só cartão. Acompanhe seus saldos pelo aplicativo com total liberdade de escolha e praticidade. • Ampla rede de aceitação Elo pelo Brasil com mais de 4 milhões de estabelecimentos físicos e online. Use pra pedir iFood em 300 mil lojas do app. • Baixe o app pra desbloquear seu cartão, consultar seu saldo, acompanhar os gastos, alterar dados cadastrais e pedir a 2ª via se precisar. • Tenha acesso aos descontos exclusivos da nossa área de ofertas. • Para a região da grande SP: Você tem o Comer Fora! Use o mapa com indicações de restaurantes para você ir até o local e ganhe até 20% de desconto pagando na maquininha do local. • Você não precisa do cartão físico para fazer pagamentos. É só cadastrar o cartão virtual em suas carteiras digitais. • Benefícios de alimentação, refeição, mobilidade, cultura, home office, educação e premiação …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are iFood Benefícios's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iFood Benefícios runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC2434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.