Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Ocado - Online Grocery's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4C4DC bg
#BAACC1
#FCC404 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Want to save time and money on your weekly shop? Download the pocket-perfect Ocado app for the UK's largest online grocery range, including a full M&S food delivery. You’ll find everything from great offers on your weekly staples, to new recipe ideas for those midweek meals. All sorted in a tap or two (or three). Why you’ll love shopping with Ocado: • Top-notch service. We deliver from 5.30am to midnight, guarantee freshness and keep substitutions to a minimum. • The biggest range. Find your favourite big-name brands, alongside the full Marks & Spencer food range delivered to your door. • Great value. Shop everyday essentials from Ocado Own Range, 100s of products at low prices, and amazing offers. Plus, with the Ocado Price Promise for over 10,000 products, we match the price of your like-for-like shop to tesco.com, including promotions and Clubcard prices. • Total control. You …
App details
What you can learn from Ocado - Online Grocery
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Ocado - Online Grocery's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ocado - Online Grocery runs a light set where the background shifts from screenshot to screenshot (first shot #D4C4DC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCC404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.