Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Добро.рф's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#540474 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Добро.рф – крупнейшая платформа добрых дел, объединяющая волонтёров со всей России! Здесь вас ждут тысячи проектов, мероприятий и стажировок: от помощи нуждающимся до участия в масштабных событиях. Вы можете путешествовать со смыслом, сдавать вещи на переработку и поддерживать благотворительные фонды – это лишь малая часть возможностей, которые предлагает приложение. В последнем обновлении появилась лента добрых дел! Делитесь своими историями о помощи другим или сдаче вторсырья на переработку. Делайте добро заметным! Мобильное приложение подходит как для волонтёров, так и для организаторов добровольческой деятельности. Каждый пользователь автоматически получает электронную книжку волонтёра. Более 130 000 организаторов могут набирать добровольцев и пользоваться CRM-системой для эффективного управления добрыми делами. Выбирайте интересные направления и мероприятия рядом с вами, …
App details
What you can learn from Добро.рф
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Добро.рф's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Добро.рф runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #540474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.