Sampled from 5 of MOST WANTED NL's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C48C74 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Download and experience our official MOST WANTED app now! This new app enables you to: - Shop your MW items ever quicker and more easy - Be the first to know about new items, discounts and exclusive deals - Save your favourite items to your wishlist - Receive instant push notifications when items are back in stock - Be inspired by our lookbooks through which you can shop the look - Checkout 100% secure and fast At MOST WANTED we aim to provide the most fleeky items according to the lastest trends at an affordable price. We promise an order today before 23:30 = shipped the same day Weekly a drop of new items online Free shipment above order value of €50 (in NL & BE) Have fun shopping! XOXO, MOST WANTED
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are MOST WANTED NL's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MOST WANTED NL runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C48C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.