Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 2 of Epassi For Merchants's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#2C547C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Epassi For Merchants is the official app of Epassi, built for restaurants, gyms, other merchants, and Epassi Third-party (Alipay, WeChat Pay and Siirto) merchants to view, make, and verify payments in real time. With the app you can: - See the payments of Epassi users in real time - Make payments - Verify payments and process refunds directly in the app - Manage multiple sites from a single login if you're a chain or service provider - Manage multiple benefit types, such as massage, health, and dental, under one business account - Use the app in multiple languages Using the app for accepting payments requires a valid contract with Epassi. Read more at the site: https://www.epassi.fi/en/merchants/register Log in using your username, which can belong to a site, a service provider, or a chain. If you log in as a service provider or chain, you can manage multiple sites or service provider…
App details
What you can learn from Epassi For Merchants
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 2 screenshots above are Epassi For Merchants's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Epassi For Merchants runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C547C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.