Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Gävle Energi's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#6C1C3C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
"Med appen blir det ännu enklare att hålla koll på din energianvändning, jämföra dig med liknande hushåll och att göra smarta val både för vår planet och din plånbok. Med prognoser, tips och analyser kan du påverka när du använder din el och få en bättre förståelse för din användning och dina kostnader. Är du kund hos Gävle Energi kan du bland annat: - Följa din energianvändning och få utförliga prognoser. - Se dina fakturor. - Styra ditt smarta hem. (Flera funktioner kommer löpande) - Se aktuell driftinformation. - Jämför din energianvändning med liknande hushåll. Tillgänglighetsredogörelse: https://www.getbright.se/sv/tillganglighetsredogorelse-app?org=GAVLE
App details
What you can learn from Gävle Energi
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Gävle Energi's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gävle Energi runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C1C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.