Screenshot style breakdown
Sampled from 6 of TD Authenticate's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#144C34 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The TD Authenticate™ app is a Two-Step Verification method for your EasyWeb®, WebBroker® or TD Business Central™ Canadian online banking applications. Simply download the app and follow the registration process to connect your account and device to the TD Authenticate app. Once you've registered, you can generate a security verification code in the TD Authenticate app while online or offline (not connected to Wi-Fi or a mobile network), without the need for texts or phone calls. This confirms it's really you accessing your EasyWeb, WebBroker or TD Business Central online banking. The TD Authenticate app is for use with EasyWeb, WebBroker and TD Business Central. For other TD apps or digital platforms, please use the Two-Step Verification services they provide. We are working on enhancing the TD Authenticate app, as well as onboarding new businesses and platforms within TD. Note:…
App details
What you can learn from TD Authenticate
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are TD Authenticate's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TD Authenticate runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #144C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.