Sampled from 6 of 7-Eleven: Rewards & Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#0C4C3C accent
#111111 text
Join. Earn. Get Rewarded. SHOP & EARN REWARDS Get rewards points on your everyday purchases when you scan your app barcode*, then browse our rewards menu and use points to get free food and drinks. Earn faster with bonus points offers and point streaks on select snacks, drinks, and products. Don’t forget to take advantage of our punch cards to unlock additional free rewards! FIND DEALS Get exclusive offers and money-saving deals on your favorite products like pizza, coffee, ice cream, donuts, snacks, energy drinks and bottled water for 7Rewards members. 7-ELEVEN GOLD PASS™ Sign up for 7-Eleven Gold Pass and unlock next level convenience with 7 FREE drinks per month, $0 delivery fee* and 10% 7-Eleven Cash on delivery orders, extra discounts on fuel, exclusive subscriber deals, and more. Plus, EBT card holders, students, and military/veterans get 40% off subscription fees. Sign up…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are 7-Eleven: Rewards & Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 7-Eleven: Rewards & Shopping runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C4C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.