Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of GEPF Self Service's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#D46444 accent
#FFFFFF text
Screenshots
Icon palette
About this app
The Government Employees Pension Fund (GEPF) has launched a self-service web system and app to enable its members to access and update their information as well as track pension or other related benefit claims. This system will minimise long queues at GEPF offices and call centres, as well as travelling long distances to access the service
App details
What you can learn from GEPF Self Service
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are GEPF Self Service's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GEPF Self Service runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D46444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.