Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of University of Bath: Guidebook's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECF4 bg
#CFCFD6
#04C494 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Your essential companion when visiting our campus. Find guides to our Open Days, Discovery Days and other events. When selecting a guide, you will be able to discover the full event programme and plan your visit by building your bespoke itinerary. You will also find out about places to eat and drink on campus, and useful information about travelling to campus too.
App details
What you can learn from University of Bath: Guidebook
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are University of Bath: Guidebook's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: University of Bath: Guidebook runs a light set with one background colour (#ECECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04C494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.