Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of MiniVAN Touch's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8CD4EC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
miniVAN Touch is a mobile canvassing application that integrates with websites provided by NGP VAN. The miniVAN system allows users to export canvassing lists from VAN onto an iPad, iPhone or iPod Touch. Canvassers can then enter data into their device as they talk to people on their list. When the canvassers connect their device to the Internet over a wireless or cellular network, they can upload their data back to the VAN with the touch of a button. Administrative users on the VAN can then review the data and apply it to the database in one quick step. Canvassing with miniVAN allows NGP VAN clients to spend more time and resources on actually contacting people instead of on data entry. What’s more, it virtually eliminates the lag time between collecting canvass results and putting that data to work.
App details
What you can learn from MiniVAN Touch
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are MiniVAN Touch's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MiniVAN Touch runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CD4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.