Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Pennylane's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C544C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Pennylane est l’outil qui réunit vos finances, votre comptabilité et votre Compte Pro ! Découvrez la solution tout-en-un pour votre activité qui inclut des outils de gestion d’achats et ventes, d’analyse de la performance et un Compte Pro 100% intégré à votre Comptabilité. Pennylane est agréé PDP ! Recevez et envoyez vos factures au format FacturX avant même l’application de la réforme. Plus de 180 000 entreprises françaises et 2 500 cabinets d’expertise comptable ont déjà rejoint Pennylane. Ce qui change avec Pennylane : - Gérez votre activité depuis un espace unique : les modules d’achats et ventes vous permettent une gestion complète de votre activité. Devis, factures, abonnements, relances clients … gérez toutes vos finances au même endroit ! - Prenez de meilleures décisions : Pennylane vous permet d'accéder à l'ensemble des données de votre activité et de les analyser depuis une s…
App details
What you can learn from Pennylane
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Pennylane's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pennylane runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C544C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.