Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Cult Beauty: Beauty & Makeup's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141C24 bg
#343B42
#B48C74 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Created by a dedicated team of beauty devotees, the Cult Beauty App is the home of the globe’s greatest beauty. Championing iconic names and the little-known indie brands you’ve spied in the cabinets of skintellectuals, our quest to discover the best is relentless. From serums to setting powders, shampoo to self-tan - we cherry-pick products that truly perform to curate the go-to beauty destination. EXCLUSIVE BEAUTY OFFERS Sign up to our newsletter and be the first to hear about new arrivals, exclusive discounts, and much more... DISCOVER HOLY GRAIL BEAUTY Find firm favourites from our need-to-know product launches and discover the latest trending ingredients on our New & Trending page. CREATE YOUR WISHLIST Save and curate your ultimate lust-have list to treat yourself to or hint to loved ones via. YOUR FAVOURITE BRANDS Shop OLAPLEX, Charlotte Tilbury, Youth …
App details
What you can learn from Cult Beauty: Beauty & Makeup
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Cult Beauty: Beauty & Makeup's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cult Beauty: Beauty & Makeup runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #141C24) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B48C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.