Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of BIG W's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0444CC bg
#275ED3
#E4FC64 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Permission to scroll: activated We love seeing you in store, but we also love making your life easier. The BIG W app does just that. It’s car-tantrum-free shopping — need we say more? Download the app and start scrolling our range. Knowledge is power Spotted a new product for the family? Scan the barcode in store (or at home) to get more info on it. Or just to find out how much it costs. Too easy. Do less, find more No need to get up. Browse and shop BIG W, or even track your order, from your phone—yep, that includes BIG W Market—any time, any place. No time wasted Just found out there’s a poster project due tomorrow? See if cardboard’s in stock at your local (or nearby)...before you make the trip. Stack ‘em up Collect and use Everyday Rewards points on your eligible BIG W buys*. And see your digital receipts once you’ve linked your card. First time hosting Chrissy? Don’t miss a t…
App details
What you can learn from BIG W
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are BIG W's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BIG W runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0444CC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E4FC64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.