Screenshot style breakdown
Sampled from 6 of MoneySavingExpert's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#243454 bg
#42506B
#C41C34 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Save money on your bills, credit, banking and everyday costs with the MoneySavingExpert app - the UK's biggest personal finance help site packed with deals, switching tips, budgeting tools and expert guidance from Martin Lewis. Get quick access to MSE’s top guides, breaking news, weekly deals, and Martin Lewis’ updates. Turn on notifications and we’ll alert you to money-saving opportunities as they happen. You’ll get access to MSE’s money saving tools in one place, including our: - Credit Club: See your credit score, credit report and credit eligibility rating - Cheap Energy Club: Compare energy tariffs and switch to save £100s - Amazon Discount Finder: Snag the cheapest UK deals on the retail giant - Bill Buster: Budget planner that tracks your bills and tells you when to switch - Broadband Comparison: Find the best UK broadband deals - Car Insurance Compare+: Get competitive quote…
App details
What you can learn from MoneySavingExpert
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are MoneySavingExpert's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MoneySavingExpert runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #243454) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C41C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.