Sampled from 5 of Milano Beauty Week's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#7C242C bg
#8E4249
#9CC4F4 accent
#FFFFFF text
Milano Beauty Week: the official app is now available to follow and join the beauty and well-being culture week! In addition to the official website, the app is designed to guide the visitor through all the activities and experiences of the MBW event. - Discover the entire calendar of the event - Find all the talks, workshops, experiences and guided tours in line with your tastes or interests - Sign up for activities at our "beauty hub" Palazzo Giureconsulti or in town – It’s free of charge! - Do not miss the event schedule and follow the talks streaming live from Sala Parlamentino - Use the geolocation service to reach the venues of the initiatives you have selected - Explore the list of cosmetic companies, brands and businesses stores participating in the event - Immerse yourself in the world of beauty and well-being booking your visit at Palazzo Giureconsulti Download now the off…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Milano Beauty Week's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Milano Beauty Week runs a dark set with one background colour (#7C242C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CC4F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.