Sampled from 6 of Vivica's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7C24D4 accent
#111111 text
De Vivica app wordt u aangeboden door het ziekenhuis, huisarts, leefstijlloket, leefstijlcoach, personal trainer of andere uitvoerders. De app kan ter ondersteuning worden ingezet in verschillende zorgdomeinen als Oncologie, Cardiologie, Prehabilitatie en is beschikbaar voor deelnemers aan de gecombineerde Leefstijl interventie en andere programma’s gericht op preventie, overgewicht en diabetes. De Vivica Leefstijl app maakt onderdeel uit van het Vivica Leefstijl platform. De app staat in direct contact met het dashboard van uw zrgverlener of coach. Via de app wordt u geheel, of ondersteunend aan bijeenkomsten of behandeling, begeleid op het vlak van beweging, voeding, motivatie, roken, alcohol, slaap en/of ontspanning. Via de app heeft u inzicht in de progressie op doelen, kunt u thuismetingen registreren en wordt u via video’s of artikelen geïnformeerd over leefstijl of uw behandeling…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Vivica's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vivica runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C24D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.