Sampled from 5 of PUM&CITY's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3C2454 accent
#111111 text
The idea for the PUM&CITY mobile application is a response to the needs of foreign students and persons coming to our University, for example for Erasmus + exchange students. The application will be perfect for the local market and will make it easier for students to navigate between University hospitals and buildings. It will direct every user to locations related to PUM and science. It will secure a certain route to a medical clothing store or provide a map of the PUM buildings. We want this app to prove itself among the applicants. It could help foreigners to choose a specific major, as well as to get acquainted with the City prior to making a decision. The app will allow for quick communication with the Admissions Office for the English Programs. Mobile App is available in English and Polish languages. Within the frames of NAWA Title of the project: Increasing competencies of the…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are PUM&CITY's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PUM&CITY runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C2454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.