Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Plum: Health Benefits's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCA4BC bg
#DD90A5
#BC5C34 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Manage claims, find network hospitals, and redeem your health benefits With Plum, employees can easily access their best-in-class insurance and healthcare benefits on the go. With our mobile app, you can: - Download and share health cards: Find your and your family members' insurance health cards in one place and share or download them in an instant. - Track and file claims with ease: In 3 simple taps, flag our emergency claims team in - Accurately locate network hospitals: Use Plum's network hospital locator to accurately find and navigate to nearby network hospitals for your cashless treatment. - Get exclusive access to Plum's Wellness community: Register and attend exclusive Plum Wellness events from global subject-matter experts. - Get thoughtful, friendly customer support: From a trustworthy team that highly values employee health and wellbeing. Other added health benefits …
App details
What you can learn from Plum: Health Benefits
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Plum: Health Benefits's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Plum: Health Benefits runs a light set where the background shifts from screenshot to screenshot (first shot #FCA4BC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC5C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.