Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Fuse Energy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC6C2C bg
#FC8049
#FCA47C accent
#FFFFFF text
- #1Switch faster See your bill in real Get support in seconds Move in | Upgrade your meter Bu
- #410pm seven days a week, and we respond in minutes...
- #5Move easy, no switch needed! Our tariffs are guaranteed to be the UK's cheapest and you ca
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 15 words on average (longest 18), 67% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
The UK's lowest energy prices. Switch to Fuse in under 3 minutes. Why does your energy supplier ask you to pay more and use less? Our job is to make energy cheap. Yours is to use it. - Every penny of profit reinvested in renewables - Refer a friend and you both earn £100 - 24/7 support, responding in under a minute - Manage multiple properties from one account - Real-time billing, updated 48 times a day Stop choosing between a warm home or lower bills. Use your power. Switch to Fuse Energy
App details
What you can learn from Fuse Energy
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Fuse Energy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fuse Energy runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FC6C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCA47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.