Screenshot style breakdown
Sampled from 5 of EsterCare: Digital kvinnovård's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#7C7C7C bg
#8E8E8E
#5C1434 accent
#FFFFFF text
Screenshots
Icon palette
About this app
EsterCare är ett digitalt hälso- och sjukvårdsbolag som hjälper kvinnor att förbättra sin hälsa och få en bättre förståelse för sin kropp. Hos EsterCare kan du söka digital vård direkt hos våra legitimerade vårdexperter. Med säker inloggning via BankID får du hjälp av experter inom vård för kvinnor. Detta är exempel på besvär vi kan hjälpa dig med: - Klimakterierelaterade besvär - PMS & PMDS - Urinläckage - Preventivmedelsrådgivning - Sköldkörtelproblem - Dysmenorré, riklig mens, oregelbunden mens, utebliven mens - Klamydiainfektioner & andra sexuellt överförbara sjukdomar - Svampinfektion & bakteriell vaginos - Urinvägsinfektion - Receptförnyelser Mer om EsterCare EsterCare är en registrerad vårdgivare som omfattas av hälso- och sjukvårdslagen, personuppgiftslagen, patientdatalagen och patientsäkerhetslagen. All data behandlas enligt personuppgiftslagen och patientdatalagen. EsterCa…
App details
What you can learn from EsterCare: Digital kvinnovård
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are EsterCare: Digital kvinnovård's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: EsterCare: Digital kvinnovård runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #7C7C7C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C1434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.