Sampled from 4 of Moya App #Datafree's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040C34 bg
#272E50
#3C446C accent
#FFFFFF text
Instant messaging & calling with friends, read news, get live-scores, use local services, play fun games, check the weather, read books, and much more. Keeping you connected, even when you run out of airtime! There is no data cost to use MoyaApp and instant messaging on these (South African) mobile networks: - MTN, Cell C, Vodacom, Telkom MoyaApp works on these networks even when you have no airtime or data balance. The MoyaApp does NOT share your data with big tech companies. Full stop. Too good to be true? Try it and see. Features: UNLIMITED INSTANT MESSAGING & VOICE NOTES no data cost on supported networks GROUP CHAT unlimited group chat messaging for no data cost MESSAGE ATTACHMENTS fully supported, such as photos, videos, documents, location sharing (not data-free – before sending you will be warned) END-TO-END SECURITY automatic end-to-end encryption of personal messag…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Moya App #Datafree's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Moya App #Datafree runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040C34) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3C446C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.