Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Access - by McGraw Hill's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#440C7C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Learn when you want, where you want, and how you want. Access is your personal medical resource that makes studying easier and more efficient. Search across a number of medical resources such as videos, podcasts, images, infographics, and textbooks, including Harrison’s Principles of Internal Medicine or Tintinalli’s Emergency Medicine, so that you can learn in a way that suits your style and time constraints. • Find and save resources - search anything from symptoms to procedures and then favorite, or save to a collection. • Refine by content type - get the type of content you want to suit your learning style or time constraints. • Search within content - find the fine details you need. • View figures and tables - view content in its entirety, or just the images and tables. • View content offline - whether it’s a case of bad wifi, or you are traveling, you can always take your cont…
App details
What you can learn from Access - by McGraw Hill
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Access - by McGraw Hill's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Access - by McGraw Hill runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #440C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.