Screenshot style breakdown
Sampled from 4 of Theodore Bruce's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BC0404 bg
#C52727
#DC8484 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The new Theodore Bruce app lets you view our auction calendar and bid live in our auctions from your mobile device. Participate in our sales wherever you are using your mobile device and by gaining access to the following features:- - View calendar of past and future sales - Search lots - Save favorite lots - Register for upcoming sales - Receive reminders to ensure you never miss a chance to bid in a sale - Leave absentee bids - Bid live - Track your bidding activity
App details
What you can learn from Theodore Bruce
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Theodore Bruce's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Theodore Bruce runs a dark set with one background colour (#BC0404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC8484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.