Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Charlie - Walking Charlie's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7C4C4C accent
#111111 text
Screenshots
Icon palette
About this app
Walk more with Charlie. Help Charlie become healthier by walking more steps! [Step Tracking] Tracks your steps in real time. Charlie becomes healthier (or chubbier!) depending on your step count. [Collect Donuts] Buy items for Charlie with donuts! Reach your daily step goals to earn more donuts. [Build a Charlie] Customize your Charlie with items and badges. Collect seasonal and exclusive items! [Leave Footprints] Find something cool or exciting on your walks? Take a picture, leave a footprint - make it a walk to remember! [Join Charlie Town] Socialize with other Charlies! You can also give your friends a gentle nudge to walk more by ringing their bells! [Healthy Challenges] Complete challenges to earn donuts, exclusive items, and badges! Get your own Charlie now and start walking! Reach us: team@thecharlieapp.com
App details
What you can learn from Charlie - Walking Charlie
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Charlie - Walking Charlie's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Charlie - Walking Charlie runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C4C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.