Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of PMcardio for Individuals's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4ECF4 bg
#C8CFD6
#849CEC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
PMcardio – AI ECG Interpretation Assistant. Get instant AI-powered ECG interpretations that offer reassurance anytime, anywhere. Trusted by over 100,000 healthcare professionals, PMcardio provides rapid, accurate ECG analyses right in your pocket, designed specifically for emergency physicians, general practitioners, nurses, paramedics and cardiologists. Why Choose PMcardio? • Instant AI ECG Image Analysis: Simply snap a photo of any 12-lead ECG—paper or screen—and get an immediate interpretation. • Trained on Millions of Patients, Backed by Leading Institutions. • Detect Hidden STEMI Equivalents: Advanced Queen of Hearts™ model uncovers life-threatening occlusive myocardial infarctions (OMI) patterns even without clear ST elevation. • ECG AI Explainability Heatmaps (STEMI): Understand the diagnosis with lead-by-lead importance and heatmaps showing AI decision features with ECGxplain™…
App details
What you can learn from PMcardio for Individuals
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are PMcardio for Individuals's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PMcardio for Individuals runs a light set with one background colour (#E4ECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #849CEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.