Sampled from 5 of Explorer's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECF4 bg
#CFCFD6
#8C8CEC accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 1 headline, 5 words on average (longest 5).
Stay ahead of the news that actually matters to you — without the noise, the doomscrolling, or an algorithm chasing your attention. Explorer is your personal AI news assistant. Tell it what you care about, and it builds a daily feed and answers your questions in plain language — by text or voice. WHY EXPLORER The internet hands you a million stories a day. Most don't matter. Explorer flips it: you tell the AI exactly which beats, regions, companies, sports, ideas, or people you want to follow — and it does the reading for you. Every morning you get a tight, personalised brief. Any time you want to go deeper, you just ask. HOW IT WORKS 1. Open the app and start a conversation. 2. Tell Explorer what you want to follow — anything from "AI startup funding" to "Premier League scores" to "geopolitics in the Middle East". 3. Everytime you open the app, you get a story about recent news th…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Explorer's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Explorer runs a light set with one background colour (#ECECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8C8CEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.