Sampled from 5 of mCaffeine: Natural Skin Care's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECCCB4 bg
#CFB39E
#04BCB4 accent
#111111 text
The mCaffeine app is a one-stop-shop for your everyday personal care essentials. Buy from a wide range of caffeinated, natural and vegan products that are sure to leave you hooked right from the first use. Browse categories like body care, face care and hair care or shop by concern to get a caffeinated solution for your problem. You also get access to our premium gift kits for every budget on mCaffeine app. Special day or just because, no matter what the occasion, our products and gift boxes are brewed to get everyone #AddictedToGood! Enjoy exclusive perks like latest deals, offers and discounts while buying your favorite products from the mCaffeine app. mCaffeine’s Product Range Body Care: Loaded with antioxidant rich caffeine, the mCaffeine body care range will take you closer to your skin goals. Exfoliate and remove tan with our award-winning Coffee Body Scrub, get deeply cleansed …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are mCaffeine: Natural Skin Care's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: mCaffeine: Natural Skin Care runs a light set with one background colour (#ECCCB4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04BCB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.