Sampled from 6 of Carteira Identidade Nacional's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0454AC bg
#276BB7
#6C84BC accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 8 words on average (longest 17).
Ao baixar o aplicativo, será possível realizar a leitura do QR Code para verificar a autenticidade da Carteira de Identidade Nacional (CIN) de outra pessoa. Além disso, possibilitará a visualização de dados presentes no documento físico. É possível realizar a leitura em dois modos: - No modo Leitura Parcial, pode-se visualizar data de nascimento e CPF, entretanto não é possível verificar a validade do documento; - No modo Leitura Completa, é possível visualizar e conferir os demais dados do documento, bem como confirmar sua validade, contudo, esse modo só funciona com conexão de internet ativa. Tudo isso para reforçar a segurança tanto de quem está se identificando quanto de quem está realizando a consulta. A novidade chega para facilitar a vida dos cidadãos, garantindo melhor controle e segurança na identificação! Por fim, para utilizar todas as funcionalidades do aplicativo da CIN, …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Carteira Identidade Nacional's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Carteira Identidade Nacional runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0454AC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C84BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.